Earlier in February, SÉOLA atelier also stepped outside the studio for a small pop-up evening together with Herloom at Duque Simms Real Estate in St-Henri.
Unlike larger events, this gathering felt intimate from the beginning. It was an evening for friends, family, and clients of the agency — which created a calm and welcoming atmosphere.
For me, these moments are always special.
Most of the time the pieces are encountered through a screen, through photographs, or through the space of the studio.
A pop-up creates a completely different kind of meeting. People try the pieces on, feel the weight of the silver, and see how the forms sit on their hands or around their neck.
I also had the chance to speak more deeply about the work - where the shapes come from, the process behind the pieces, and the slow evolution of the collection.
One of the things I appreciated most was meeting people who have followed SÉOLA atelier quietly for a long time on Instagram. Seeing them in person, and watching them interact with the work, always reminds me why these pieces exist in the first place.
These evenings are not only about selling jewellery - they are about connection.
And about seeing the pieces leave the studio and begin their life with someone else.
